Product Design that Moves Metrics & Engineering Forward
Senior Product Designer aligning design strategy with business goals to deliver scalable multi-platform software


TELUS TV+
Redesigning for High Conversion Above the Fold
Layout optimization that maximizes above-the-fold real estate with high-impact visuals to drive immediate content conversion
View more

TELUS TV+
Scaling Series Recording for Live Sports
An intuitive menu that lets users record a specific game, team or league in one tap
View more

Unyte Health
Atomic UI Framework
Design system for Unyte Health that standardizes reusable components to accelerate engineering
View more

Sportsnet
Editorial Redesign
The intuitive Inside Sportsnet App Redesign menu delivers live Scores, breaking New updates, and Video Highlights in one tap.
View more

Chartwell: Senior Living Platform
Product Design Proposal
The intuitive Chartwell App Redesign menu delivers resident News, care Updates, and wellness Activities in one tap.
View more
Product Design
Capabilities & Execution
Design Systems & Foundations
Architecting and governing scalable, automated design systems. Delivering resilient component libraries and design tokens synced directly to production-ready front-end codebases.
Design Systems & Foundations
Architecting and governing scalable, automated design systems. Delivering resilient component libraries and design tokens synced directly to production-ready front-end codebases.
Product Strategy
Translating ambiguous, data-dense problem spaces into clear, strategic product roadmaps. From complex data visualizations to transactional flow optimization, aligning technical feasibility with user value.
Enterprise SaaS Workflows
Simplifying the most intricate, heavy-data workflows. By managing multi-tenant information architecture and complex data views, making decision-making for platform operators fast and intuitive.
AI & Data-Informed Iteration
Integrating emerging AI-driven tools like Figma MCP into modern design lifecycles. Using both qualitative and quantitative research to drive evidence-based design iterations that measurably lift platform metrics.
Rob sees things from every angle to deliver logical, thorough solutions to complex design problems. He masters the latest tools and techniques to elevate team output and product quality.
— David Porretta, Design Manager, Yelp
Product Design that Moves Metrics & Engineering Forward
Senior Product Designer Aligning Design Strategy with Business Goals to Deliver Scalable Multi-platform Software

TELUS TV+
Redesigning for High Conversion Above the Fold
Layout optimization that maximizes above-the-fold real estate with high-impact visuals to drive immediate content conversion
View more

TELUS TV+
Scaling Series Recording for Live Sports
An intuitive menu that lets users record a specific game, team or league in one tap
View more

Unyte Health
Atomic UI Framework
Design system for Unyte Health that standardizes reusable components to accelerate engineering
View more

Sportsnet
Editorial Redesign
The intuitive Inside Sportsnet App Redesign menu delivers live Scores, breaking New updates, and Video Highlights in one tap.
View more

Chartwell: Senior Living Platform
Product Design Proposal
The intuitive Chartwell App Redesign menu delivers resident News, care Updates, and wellness Activities in one tap.
View more
Product Design
Capabilities & Execution
Design Systems & Foundations
Architecting and governing scalable, automated design systems. Delivering resilient component libraries and design tokens synced directly to production-ready front-end codebases.
Product Strategy
Translating ambiguous, data-dense problem spaces into clear, strategic product roadmaps. From complex data visualizations to transactional flow optimization, aligning technical feasibility with user value.
AI & Data-Informed Iteration
Integrating emerging AI-driven tools like Figma MCP into modern design lifecycles. Using both qualitative and quantitative research to drive evidence-based design iterations that measurably lift platform metrics.
Enterprise SaaS Workflows
Simplifying the most intricate, heavy-data workflows. By managing multi-tenant information architecture and complex data views, making decision-making for platform operators fast and intuitive.
Rob sees things from every angle to deliver logical, thorough solutions to complex design problems. He constantly pushes boundaries, mastering the latest tools and techniques to elevate team output and product quality.
— David Porretta, Design Manager, Yelp
Product Design that Moves Metrics & Engineering Forward
Senior Product Designer Aligning Design Strategy with Business Goals to Deliver Scalable Multi-platform Software


TELUS TV+
Redesigning for High Conversion Above the Fold
Layout optimization that maximizes above-the-fold real estate with high-impact visuals to drive immediate content conversion
View more

TELUS TV+
Scaling Series Recording for Live Sports
An intuitive menu that lets users record a specific game, team or league in one tap
View more

Unyte Health
Atomic UI Framework
Design system for Unyte Health that standardizes reusable components to accelerate engineering
View more


Sportsnet
Editorial Redesign
The intuitive Inside Sportsnet App Redesign menu delivers live Scores, breaking New updates, and Video Highlights in one tap.
View more

Chartwell: Senior Living Platform
Product Design Proposal
The intuitive Chartwell App Redesign menu delivers resident News, care Updates, and wellness Activities in one tap.
View more
Product Design
Capabilities & Execution
Design Systems & Foundations
Architecting and governing scalable, automated design systems. Delivering resilient component libraries and design tokens synced directly to production-ready front-end codebases.
Product Strategy
Translating ambiguous, data-dense problem spaces into clear, strategic product roadmaps. From complex data visualizations to transactional flow optimization, aligning technical feasibility with user value.
Enterprise SaaS Workflows
Simplifying the most intricate, heavy-data workflows. By managing multi-tenant information architecture and complex data views, making decision-making for platform operators fast and intuitive.
AI & Data-Informed Iteration
Integrating emerging AI-driven tools like Figma MCP into modern design lifecycles. Using both qualitative and quantitative research to drive evidence-based design iterations that measurably lift platform metrics.
Rob sees things from every angle to deliver logical, thorough solutions to complex design problems. He constantly pushes boundaries, mastering the latest tools and techniques to elevate team output and product quality.
— David Porretta, Design Manager, Yelp